When you create a campaign you can target the people most likely to buy your product or service. The ability to target your potential buyers, with keywords narrows the traffic to your site. This in mind I wanted to try other types of advertising. The cost of advertising on mainstream media was not an option. What I came up with was to advertise in the local area with a postcard. The cost was small and I had the software to design a nice looking layout for one of my landing pages.

The first step was to pick an offer and create a postcard that would drive traffic to a landing page. With Microsoft’s digital image program I designed the postcard. Once I had a mock up of my postcard I printed it onto 4×6 photo paper. The result was amazing a nice post card with little cost. The next step was figuring out how to print 100 copies at a good rate. It would have cost too much to print it out on my printer. With a quick search I found that Costco would print 4×6 pictures for about $0.15 a print. This was a great rate compared to some of the local print shops or online companies. With the final design saved all I had to do was upload my picture to Costco and pick up the order the next day.

With a 100 postcards in hand I had to figure out where I was going to distribute the advertising. Since the product I am promoting is a bit upscale I picked a better neighborhood in town. With no experience in flyer delivery I set off to drop my first postcard advertising campaign. Stay tuned for my results.