The popularity of the ipod has created a new form of media called podcasting. With the power to broadcast for a low cost to millions, podcasts have become big business. At first only a few geeks were putting out podcast, but now even big companies have gotten in on the action. The small business owner can also benefit from the low cost to enter. If you have a product or service to promote you can create a podcast related to your business. This is a great way to build brand awareness and provide customers a branded message. You can also advertise on other peoples podcast and there are a few companies that can help you start a campaign. With one of my sites I am looking into using this new form of advertising. I am in the process of getting the prices and details for my first go. Since I can track users by coupon codes I will be able to measure the success rate of my advertising. When the ad’s have been running for a few weeks I will post the results on this blog.