Over the last few months I have been creating content based web sites and refreshing my older sites. As I move away from ppc I want to build sites that can rank based on great content. Getting these sites updated with content is time consuming, but it will be well worth it over time.

The way I have organized my effort is to place sites in order of priority. There are sites that need to be updated daily and these are the sites I need to spend the most time working on. Then I have sites like this one that get updates as I have time to write. The last type of sites I have are the ones that take very little effort. These sites just need content updated if there are major changes to the information.

When I set time aside for writing I try to do it late I night. Then I get into the mood with a little research on the topic that I am writing about. As I collect ideas and form my own thoughts I write everything down in a notebook. Once I have enough ideas and a general outline of what I am going to write about I fire up the laptop and start writing in Word.

When I am writing I do not think of the post making money I just want to provide great content that can teach and improve people’s lives. If I can influence people in a positive way with my writing then that is reward enough. If a site makes money then I consider this a reward for a job well done. It’s not about writing to make money it’s about writing for your readers and meeting their needs. If you write with a passion readers know that and take your work serious. If you show a passion for your work readers will return and tell others about your site.

As I have so many sites to update I have used paid writers to gain fresh new content. This has worked well to get new content and to help me fill in the void. If you keep your sites fresh and updated you will be rewarded by the search engines and that’s money in your pocket.