One of the easiest ways to get more sales is to build a relationship with your customers. This is a very cost effective method to increase the number of customers that convert into paying customers. If you are not collecting email addresses on your web site then you are missing out on a huge number of potential sales. There are many easy to use services to set up a pop form that asks visitors to your site for their email address. Once you have collected email address it’s time to build a relationship with the users subscribed to your newsletter. No hard sell you are building trust and providing the customer with useful information. This is why using an automated service works best for this type of marketing. You can set you first few messages to welcome the user and provide useful information. Once you have created trust then you can start to slip in a few related sales pitches. It would work best if you use soft sale skills to build interest in what you are promoting. Some of the top affiliates online use this method to make a huge amount of money each month. It takes a little practice to plan the perfect marketing campaign by email, but it can be well worth the effort. If you want to learn how it’s done then enter your email the next time you land on a page that offers a newsletter. Watch as messages arrive in your inbox with customer relationship building messages. Start to count how many messages are sent before you get a sales pitch. If you signed up to a good marketer then you will see how this system works and why so many are making money this way. The nice thing about building a list is that you will have an audience that trusts your opinion, and will take action to offers that are targeted to them. The set up for email capture is not that difficult if you understand a little HTML. You will need to place a small bit of code on your web site or blog to make the email capture form work. If you have trouble setting it up the company that you use for email marketing can install the code for you at an additional cost. It is well worth the trouble and effort to start building an email list and you will be wondering why you had not done this sooner when the money starts pouring in.