If you need to use content from another web site and want to avoid a Google penalty you need to make a few changes first. When the Google bot visits your site and finds duplicate content it can de-list your site. This is why you want to make sure that you do not publish duplicate content on your web sites. If you need to use for an example a description of a product from the manufactures web site, you will need to change the wording first. It can be as simple as changing every few words or re-writing the whole description in your own words. It seems like a bit of trouble and effort, but take these measures can save your web site from being de-listed or penalized.

The more original content you have on your site that better for your standing in Google. There are time when duplicate content needs to be used. If you are quoting another source make sure you surround that content with your own, and make sure to identify the source of the content.

It’s an extra step you can’t skip if you want better ranking for your web site.