It’s been bout a year that I started testing ad spots. The tests were based on a  high traffic blog that I own. What I was looking for was the click  rate. It did not matter if the ad converted into a sale. All I wanted to learn from my test was if people would click on 125 X 125 ad spots. Over the past year I played with different offers. There was even an offer that would have made people a ton of money, but no one clicked. It’s funny how the ad spots were ignored. As a result of my testing I have removed ad spots from most of my blogs and am trying something new.

If you are going to run ad spots on your sites it pays to test. Let an ad run for a few weeks and see if the click rate improves if not replace the ad with another and play with different versions of the ad. Sometimes the first version of the ad spot would not attract clicks then I would replace it with another banner, for the same advertiser and the clicks would go up. If you see results great keep the ad spots. If not then it’s time to figure out other methods to monetize your site.