Tonight I watched a new form of infomercial that aired on Canadian TV. It is run by a company called CallTV.com and they have this type of infomercial running in over 40 countries. This program is like a game show where large dollar amount can be won. The presenter puts up some sort of quiz or puzzle and then people call in on a 900 number for $1.99 a pop for a chance to answer the question. The catch is that not all callers make it to air to answer the question, yet they are still charged $1.99 just for calling in. The company that runs this program makes money on premium telephone calls most that never get answered by the host. The company either will buy air time on a local station or split the revenue. In a hour many people will call and only a few might make it on air. The amount to be made in a hour can be huge. The viewer is told about the cost up front and how the program works, but the odds of winning are very low. This company has managed to run a good scam on TV and in a legal way. If you Google Call TV scam you can see that in the UK they have many complaints. Now let me know how I can get some of this action, because it seems there is a lot of money to be made.