For anyone trying to sell a product or service online, you must understand search advertising. The most popular program is adwords from google. With their program you pay per click to advertise your product or service through googles vast sites and partners. Many web sites have seen great results from using this type of advertising. With some of the sites I run I have used adwords to promote my sites, even this blog is promoted with adwords. In the last few days I tried yahoo and microsofts search advertising for a new site I started up. No results yet to measure the power of the other serach sites. What I would like to know is how to use these programs more efecctivley. If anyone out there knows and tips to get better results please share.

With one of my sites that sells products I might try shopzilla which works the same as the google adwords program, but instead adds your product to a search result for people who are comparison shopping. I will post my result for shopzilla once I do somemore research and sign up for an account.